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Product Description Page Redesign

The goal of the product description page redesign was to make it more scalable from previous iterations.

Layout for Call it Spring product description page.

The introduction of more product angles, elevated marketing photography, product videos and user-generated content better feature products but would need to be accounted for in the new layout. The new composition would also essential product details, style notes and attributes closer to product photography.

Mobile and tablet versions of the Call it Spring product description page.

Additional functionality for out-of-stock items features a carousel in a modal featuring similar styles with a rescue call-to-action to the category grid.

Various states of the Call it Spring out-of-stock flow.

Since marketing photography features prominently on products that have elevated content available, the layout needed to deteriorate elegantly for various situations on all breakpoints.

Elegant deterioration of product description pages.

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