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Product Description Page Redesign

The goal of the product description page redesign was to make it more scalable than previous iterations.

Layout for Call it Spring product description page.

The introduction of more product angles, marketing photography, product videos and user-generated content better feature products but would need dedicated space in a new layout. The new page also features product details, style notes and attributes closer to product photography than the previous iteration.

Mobile and tablet versions of the Call it Spring product description page.

A modal featuring recommended similar styles to out-of-stock items keeps the user browsing relevant styles and content.

Various states of the Call it Spring out-of-stock flow.

Since marketing photography features prominently on products that have elevated content available, the layout needed to deteriorate elegantly for various situations on all breakpoints.

Elegant deterioration of product description pages.

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