For Black Friday 2022, we worked in partnership with various stakeholders to develop high-impact visuals to help drive traffic to the Unity Asset Store.
Inspired by the typography and illustrative style of vintage science fiction novels, we developed a creative direction that tied in with a theme of optimistic exploration that was adopted as a throughline for our 2022 campaigns.
We partnered with commercialization, merchandising, web, marketing and product teams to launch a revised Flash Deal user experience that took into consideration customer feedback from previous activations.
