Challenge: Improve personalization and humanization of the online experience.
Leveraging AI, a user-image can be uploaded, analyzed so appropriate style suggestions can be made based on specific product attributes, season, or occasion.
The ability to leverage consumer data and past purchases allows for a more curated and personalized experience that feels natural.
More natural dialogue allows for consistent brand experience in the Aldo brand-voice and seamlessness between online and in-store interactions.
The chatbot acts as, store associate, style advisor, and concierge for online consumers with fully integrated conversion opportunities.